Running a business isn’t just about making profits, it’s about having cash when you need it. Imagine closing big deals, yet struggling to pay salaries or suppliers. That’s the reality for businesses with poor cash flow management. So, what’s the key? Managing money smarter, not harder.
Think of cash flow like oxygen for your business, without it, everything stops. Cash flow management is about keeping a steady stream of cash moving in (from sales, investments, loans) and making sure too much isn’t going out (to expenses, payroll, suppliers) at once.
It’s not just about tracking numbers. It’s about making every rupee count so you can: